With Customer segmentation, customers who have similar characteristics or attributes will now be automatically grouped into a customer segment so you can quickly identify and serve them better!

What is the value behind this?
Assign custom SLAs to VIP customers to keep them happy, offer discount codes to new ones to encourage a sale, or follow up with repeat customers to maintain their loyalty. All the context about your customers’ buying patterns is available to you.

You even automate your workflows via Message Rules to embed the customer segment as a condition 🙌

Click here to learn more about segments